Privacy & Cookies Policy

Last updated: May 25, 2025

1. About This Policy

Smart Roofing, Inc., located at 22120 Clarendon St Suite 140, Woodland Hills, CA 91367, operates the website lasmartroofing.com (the "Site"). This Privacy & Cookies Policy explains what information we collect, how we use it, and your rights regarding that information.

By using this Site you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

Information you provide

  • Name, phone number, email address, and property address when you submit an estimate request or contact form.
  • Any additional details you include in form message fields.

Information collected automatically

  • IP address and approximate geographic location.
  • Browser type, operating system, and device type.
  • Pages visited, time on page, and referral source (via analytics cookies).
  • Interactions with forms and calls-to-action.

3. How We Use Your Information

  • To respond to estimate requests and contact inquiries.
  • To follow up regarding roofing services you have expressed interest in.
  • To improve the Site and understand how visitors use it.
  • To measure the effectiveness of our advertising campaigns.
  • To comply with applicable laws and regulations.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

4. Cookies & Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

Essential Cookies

Required for the Site to function correctly (e.g., remembering your cookie consent preference). These cannot be disabled.

Example: la_smart_roofing_cookie_consent - stores your accept/decline choice, expires after 1 year.

Analytics Cookies

Help us understand how visitors interact with the Site. We may use Google Analytics or similar services. Data is aggregated and anonymized.

Set by: Google Analytics (_ga, _gid). You can opt out at tools.google.com/dlpage/gaoptout.

Marketing Cookies

Used to measure the effectiveness of ads (e.g., Google Ads conversion tracking). These are only set if you accept cookies.

Set by: Google Ads (_gcl_au).

Managing Cookies

You can withdraw your consent at any time by clearing your browser's cookies or using your browser settings to block cookies. Note that disabling cookies may affect Site functionality. Most browsers allow you to:

  • View cookies currently stored on your device.
  • Block all or specific cookies.
  • Delete cookies when you close your browser.

For instructions, visit your browser's help center: Chrome, Firefox, Safari.

5. Third-Party Services

We may use the following third-party services that have their own privacy policies:

6. Data Retention

We retain personal information submitted via forms for as long as necessary to fulfill the purpose for which it was collected (typically responding to your inquiry), and for a reasonable period thereafter for record-keeping. Analytics data is retained per the third-party provider's default retention settings.

7. Your Rights (California Residents)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

  • Know what personal information we collect and how it is used.
  • Request deletion of personal information we hold about you.
  • Opt out of the sale or sharing of personal information (we do not sell personal information).
  • Non-discrimination for exercising your privacy rights.

To exercise these rights, contact us at info@lasmartroofing.com or call (818) 301-9755.

8. Children's Privacy

This Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this policy, please contact:

Smart Roofing, Inc.
22120 Clarendon St Suite 140
Woodland Hills, CA 91367-6393